Tag Archives: Masha and the Bear

Get them while they’re young

It’s said that if you want to win people’s hearts and minds you should ‘get them while they’re young’. It’s a lesson that the Russian state seems to have learnt, at least if the Daily Mail is to be believed. Masha and the Bear is a popular cartoon for young children, produced in Russia, but translated into other languages and shown around the world. It might seem like harmless stuff, but appearances can be deceiving. For in fact, Masha and the Bear is a devious work of Russian propaganda. As the Daily Mail tells us:

A Russian-made children’s cartoon show has been accused of being part of the Putin propaganda machine. Masha and the Bear focuses on the relationship between a slight but imposing young girl and her protector, a huge bear. In one Masha even dons a Soviet border guard’s hat as she repels invaders from the Bear’s carrot patch.

Critics said this was a metaphor for how Russia protects its borders.

Last year, Finland’s top newspaper – Helsingin Sanomat – quoted a lecturer at Tallinn University’s Communication School as claiming that the bear symbolised Russia and was designed to place a positive image of the country in children’s minds.

The lecturer, Priit Hobemagi, said that the series was a ‘beautifully presented’ part of a campaign that is dangerous for Estonian national security. Anthony Glees, an intelligence expert from The University of Buckingham told The Times: ‘Masha is feisty, even rather nasty, but also plucky. She punches above her weight. It’s not far-fetched to see her as Putinesque.’

masha
Masha defends Russia’s borders

The Daily Mail concludes:

Russia’s state media have refuted the claims from the likes of Estonia and Lithuania. They have also branded the concerns in the Baltic states as ‘pathological’ Russophobia. The company who produce the popular cartoon, Animaccord, said the show is an independent project that has never received state funding.

This is one of those stories where any sort of commentary seems  superfluous. Its absurdity speaks for itself. One day, historians are going to look back on this period of our history and shake their heads in astonishment.

 

Christmas cheer

Some good Christmas news for the ailing Russian economy: according to Bloomberg Businessweek, the producers of hit Russian childrens’ TV show Masha and the Bear ‘are planning a licensing push into everything from yogurt to burgers to plush animals. … Sales of licensed goods from Masha and the Bear could reach $300 million next year as the Russian cartoon’s popularity soars.’

In case any of you haven’t seen the show, here is the English version of its Christmas song, ‘One, two, three, light the Christmas tree.’

Happy holidays to you all.