Friday object lesson no. 53: ERA

As a one-off, I am reprising my Friday object lesson series in order to show you all a little something I was given when in Moscow a couple of weeks ago.

era2

What I find interesting about this is the acronym at the bottom – ERA. This stands for ‘Era Rossiiskoi Armii’ (Era of the Russian Army). You can’t imagine the Russian military creating such a self-confident slogan 10 years ago, after what was generally considered a less than stellar performance against the much weaker Georgian army. And you certainly can’t imagine it 20 years ago, in the midst of the Chechen wars. It’s a sign of how times have changed. The Russian military’s performance in the war in Syria (and perhaps also in Ukraine) has put a new spring in its step. Let’s hope that confidence doesn’t turn into arrogance.

5 thoughts on “Friday object lesson no. 53: ERA”

  1. Considering the care that the Russian gvt takes to limit objectives & tailor means to ends, as opposed to the West’s practice of undertaking the total transformation of opposing societies, bungling through blind arrogance, incompetence, & underresourcing the effort, leaving human, social, & economic wreckage in their wake, I don’t think Russian arrogance is going to be a big problem for the world any time soon, at least by comparison to the problems posed by other international actors.

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  2. “Let’s hope that confidence doesn’t turn into arrogance.”

    I’ll bite this one, and respond with the following:

    But, yeah. Little senteces like this one in the very end of your blogpost are what helps cover one’s a… make you sound “neutral and balanced”, Professor!

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  3. Ah, but of course it will turn into arrogance – given the right circumstances. Pride+success = arrogance, eventually, inevitably. And we are a proud people.

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